Fair Foundation Favorites

Shade matching is a skill that I have yet to master (as you can see below). I like to think that I’m slightly more tan and warm toned than I actually am. In reality, I’m fair/light with neutral/pinkish undertones. With that said, I’ve still been able to find a few shades that match, for the most part. Keep reading if you would like to know more about the shades and formulas that work for me.

Fair Foundation Favorites

Here’s a little information about my skin so you understand why I choose the products that I do. I’m in my early thirties, super sensitive skin that breaks out easily, oily t-zone, blemish free most of the time and prone to redness. I like light to medium coverage foundation that is buildable when needed. I prefer for my skin to shine through and be able to breathe.

Fair Foundation Favorites

Beautycounter Tint Skin Hydrating Foundation in Linen | Urban Decay Naked Skin in 1.5 | Burt’s Bees Goodness Glows Liquid Makeup in 1015 Buff | Wet-N-Wild Photo Focus Foundation in Nude Ivory| NYX Total Control Drops in Vanilla | Wet-N-Wild Mega Cushion Foundation in Light Ivory

Foundation Swatches

Pictured with flash. L-R Beautycounter Hydrating Foundation in Linen, UD Naked Skin in 1.5, Burt’s Bees Goodness Glows Foundation 1015 Buff, WNW Photo Focus in Nude Ivory, NYX Total Control Drops in Vanilla & WNW Mega Cushion Foundation in Light Ivory

Foundation Swatches

Pictured in natural light. L-R Beautycounter Hydrating Foundation in Linen, UD Naked Skin in 1.5, Burt’s Bees Goodness Glows Foundation 1015 Buff, WNW Photo Focus in Nude Ivory, NYX Total Control Drops in Vanilla & WNW Mega Cushion Foundation in Light Ivory

Beautycounter Hydrating Foundation $41: I know what you’re thinking. That’s WAY too dark for her skin! Yes, you’re right, but the lighter shade made me look super pasty. No thank you. Plus, once this is blended out with my EcoTools complexion buffer brush it seems to match pretty well. This is a staple in my M-F makeup routine. I also like to wear it on the weekends when I’m going for the “no makeup” look.

Pros: it glides on smoothly, easy to blend out, creamy formula, looks like my skin (but better), no noticeable fragrance, nonirritating, ultra moisturizing, natural finish, doesn’t set in fine lines and safe ingredients.

Cons: Needs to be set with powder in oily areas, lack of shade range, doesn’t cover blemishes and difficult to build coverage. It may be more full coverage with a different brush.

Urban Decay Naked Skin $40: This is one of the only foundations that I’ve ever repurchased. Although, I think this is a different shade than my original bottle. I like to use a sponge, like this one,  to blend this foundation out. It is seriously weightless, blurring and leaves my skin with a flawless finish. It’s the foundation I grab for when I’m going for a more perfected, polished look.

Pros: light liquid formula, blends easily with a sponge or brush, buildable coverage, covers blemishes,  doesn’t set into fine lines, non-drying, nonirritating, covers redness, feels like nothing is on your skin and gives you an almost flawless complexion with a semi-matte finish.

Cons: slight smell and will set into larger lines (smile lines, forehead, etc.).

Burt’s Bees Goodness Glows Liquid Makeup $17: I’ve loved Burt’s Bees for years and years, so I had to scoop this up from the drugstore. I watched reviews and wear tests before my purchase stating that it runs light and to go up a shade or two. I think the shade is alright, but the undertone is a little too warm for my skin. This is definitely a natural looking foundation best for those low-key makeup days.

Pros: light liquid formula, blends well with a sponge, smells nice, non-drying, nonirritating, decent coverage, skin can shine through and it’s available at drugstores.

Cons: difficult to build-up coverage, set into the larger pores on my cheeks, lack of deeper shades and kind of pricey, in my opinion, for a drugstore product.

Wet-N-Wild Photo Focus Foundation $5.99: Do you remember the hype surrounding this foundation when it first launched? I couldn’t find it anywhere! When it finally restocked at my local drugstore I picked up three shades. Nude Ivory ended up being a near perfect match. At this price point you can easily buy different shades as the seasons change.

Pros: light liquid formula, medium coverage (can build up to be more full coverage), covers small blemishes, nonirritating, blends well with a sponge or brush, gives a nice semi-matte finish, decent shade range for those on the fair/light side, no flash back and great price.

Cons: slight smell (it doesn’t bother me or irritate my skin), can be drying (use a hydrating primer), can set into larger facial lines (again, prime and set) and lacking shades on the deeper end.

NYX Total Control Drops $14: I watched many YouTube reviews and read many blog posts before buying this foundation. Some people loved it while others hated it. So, I took a chance and spent the $14 bucks necessary to form my own opinion. My verdict-it’s a pretty solid little drugstore foundation. Now remember, I like sheer to medium coverage that allows my skin to come through. It did take a few applications for me to figure out how to best apply it.

Pros: light liquid formula, blends out nicely with a sponge, sheer to medium coverage depending on how many drops you apply, nice semi-matte finish, doesn’t set into fine lines, non-drying, nonirritating, 30 shades and available at drugstores.

Cons: watery (don’t accidentally knock the bottle over like I did), streaky when applied with a brush, gets oily in the t-zone area (set with powder) and higher price point for a drugstore foundation.

Wet-N-Wild Mega Cushion Foundation $8.99: I totally purchased this on a whim since there was a coupon attached to the display. Guilty. I’m a sucker for manufacturer coupons. There was also a neat little shade finder that allowed me to place a clear sticker on top of my skin with the different shade options. Light Ivory is a near perfect match for my fair winter skin. This is my first and only cushion beauty product, so I was excited to try it out. I was impressed by how much product my damp sponge picked up.

Pros: light creamy formula, SPF 15, hydrating, nonirritating, blends out nicely with a damp sponge, light tropical scent, doesn’t set into fine lines, medium coverage with a dewy finish.

Cons: sticks to dry spots, shows texture if not primed correctly and only eight shades available.

With so many new foundations and shades launching it is hard for me to keep up! What are some of your favorite brands and shades?

❤ Rachel

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